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Deliveroo x Laugh And Belly

Deliveroo is an online food delivery company based in London, England. It operates in two hundred cities in the United Kingdom, the Netherlands, France, Belgium, Ireland, Spain, Italy, Australia, Singapore, United Arab Emirates, Hong Kong, and Kuwait.

AKA Asia, the creative agency for Deliveroo Singapore reached out to me to collaborate on a exclusive mask case collection. The mask cases were to be handled out to customers. This allows them to safely store their face masks right before they feast!

I've created 4 different designs together with matching illustrations and punny one-liners.

From Friday 3 July 2020, customers can redeem one limited edition mask case for free with pick-up and delivery orders above S$12 from any of the three Deliveroo Editions outlets - Alice@Mediapolis, CT Hub 2 and Katong. Only 270 mask cases will be available so fastest fingers first!

The photographs/videos of the mask cases below are from Deliveroo, @alainlicious and @germaine.ttran.

The illustrations were created according to what Deliveroo does -- deliver takeaways! Thus, all the food are inside a Deliveroo packaging, if not, holding a Deliveroo trophy.

Following the Deliveroo brand guide, the illustrations were created with bold lines without any shadows. I've also followed the Deliveroo's colour palette.

Thank you Caroline and Zaim for being such awesome coordinators! I had lots of fun doing these illustrations.

Last but not least, thank you to the press and influencers who gave a shout-out to this collaboration between me (Laugh And Belly) and Deliveroo!


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