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SK-II PITERA x VaynerMedia

SK-II Pitera delivers street art culture to the beauty industry.

The unapologetic and disruptive design language speaks to new premium codes of aspirational beauty.

Product Design: Vault49

Marketing & Production: VaynerMedia

My Roles: Art Direction / Digital Imaging / Design

Youthful consumers are choosing brands that celebrate self-expression and do not hold them to a confined beauty standard.

Armed with this insight, we imagined a packaging range that is bold, attitudinal, raw, and unapologetic. We knew that to appeal to the next generation we would have to defy category conventions.

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