SK-II PITERA x VaynerMedia
SK-II Pitera delivers street art culture to the beauty industry.
The unapologetic and disruptive design language speaks to new premium codes of aspirational beauty.
Product Design: Vault49
Marketing & Production: VaynerMedia
My Roles: Art Direction / Digital Imaging / Design
Youthful consumers are choosing brands that celebrate self-expression and do not hold them to a confined beauty standard.
Armed with this insight, we imagined a packaging range that is bold, attitudinal, raw, and unapologetic. We knew that to appeal to the next generation we would have to defy category conventions.