Enfagrow x VaynerMedia

Introduced in 1959, Enfamil was Mead Johnson’s first routine formula designed to be patterned after the nutritional composition of breast milk. Since then, the product has undergone several significant reformulations and has evolved into a global family of science-based formulas tailored to the changing nutritional needs of children.

Today, Enfamil formulas are trusted by parents and healthcare professionals and enjoyed by children around the world, in countries such as Brazil, Canada, China, Indonesia, Malaysia, Singapore, Mexico, Peru, the Philippines, Russia, Thailand, the United States and Vietnam.

The Team

Creative Direction: Lay JY / Krystle Morais

Copywriting: Jing Wen

Art Direction/Design: Dian Widjaya / Widya Chen

My Role

Concepts / Art Direction / Illustrations / Design / a lil bit of pun-copywriting...

You may find all these illustrations/landing page on Enfagrow's Lazada page (last updated on 20 Jan 2021) and on Enfagrow's packaging from January 2021 to March 2021.

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