(C) Laugh And Belly, 2016 - 2026, for Unilever Ice Creams, Ben & Jerry's If you've ever seen a cute character on a tote bag, a coffee cup, or a campaign poster and thought "I want something like that for my brand!", this one's for you. I'm Si Qi, the illustrator behind Laugh and Belly. Over the past decade, I've built a body of work rooted in warm, expressive characters that brands and consumers connect with. Clients like Apple, LANEIGE, MUJI, and The Body Shop have brought m

Most brands know they need better visuals. Fewer know they need a better story. The ones that figure it out early, the ones that feel human and memorable without trying too hard, tend to have one thing in common: the people behind their visuals understand both art and marketing. That's a rarer combination than it sounds. I'm Si Qi, a Singapore-based illustrator and marketing professional with over ten years of independent creative work. Through my studio Laugh and Belly, I've

Find out more about the blind box project from the design perspective, here . (C) Laugh And Belly, a collaboration with Frasers...