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LINK20 Heartland Run 2025 x Laugh And Belly
Link REIT celebrated its 20th anniversary with the Heartland Run 2025, a community-focused virtual run held across Jurong Point, AMK Hub, and Thomson Plaza.
Running from 30 June to 31 August 2025, the event included milestone challenges (5 km to 100 km), digital badges, e-certificates, exclusive rewards, and a premium goodie bag for paid participants.
My Role:
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Key Visuals & Campaign Artwork
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Premium Goodie Bag Design
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Merchandising & Layout Execution
Outcome & Impact:
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Cohesive Visual Experience
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High-Value Premium Pack
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Amplified Engagement



RACE GOODIE BAGS
Limited to first 1,000 Participants only.


RACE KILOMETRES
Journey to 100km! Hover over the images to see the coloured checkpoints.













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