Frasers Property x Laugh And Belly - Pocket Makan Club! Tissue Packet Plush Blind Box
Meet the Frasers Property x Laugh and Belly Tissue Plush Blind Box – where Singapore’s most beloved comfort foods are reimagined as irresistibly squishy plushies.
Each blind box is a surprise, featuring one of our cheeky characters:
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Burger
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Png Kueh
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Nasi Lemak
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Roti Prata
Wrapped like tissue packs but full of flavour (the cute kind), these plushies are soft, collectible, and proudly local.
Perfect as gifts, desk companions, or just to chope some joy.
Made with love by Laugh and Belly, in collaboration with Frasers Property.
My Role
Lead Artist & Product Designer
Outcome
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Launched a limited-edition Tissue Plush Blind Box collection
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Featured as part of Frasers Property’s nationwide mall campaign
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Designed 4 plush characters that were distributed across multiple malls as collectible rewards
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Created social buzz and physical engagement at participating locations
Impact
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Boosted footfall and shopper engagement across Frasers malls
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Successfully blended local culture with playful, collectible design
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Strengthened brand affinity by delivering a delightful offline experience through art
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Contributed to an increase in user-generated content and brand visibility online
