Pocky Australia x VaynerMedia
Pocky is a snack food produced by Ezaki Glico. Pocky was first sold in 1966, and were invented by Yoshiaki Koma. They consist of chocolate-coated biscuit sticks. It was named after the Japanese onomatopoeic word pokkin.
At VaynerMedia, we helmed Pocky Australia's social pages by introducing themselves as Australia's favourite mess-free choccy biccy on a sticky. Share Pocky and let's #CheerOnAustralia through 2020.
Working with the team at VaynerMedia, we produced "Always On" content constantly and rapidly, hijacking trends and always being the first to produce relatable content.
Creative Director/Copywriter: William Beale
Motion Designer: Beverly Ng / Olivia Tan
Illustration / Design / Character Design /
Art Direction / a lil bit of pun-copywriting
Our aim was to announce that the Pocky Cheer Squad is now in Australia. To do so, we created a film featuring famous Australian landmarks, infamous drop bears and Australian's favourite Fair Dinkum spirits for AFL!
I'm honoured to have created new Pocky characters with a diversity of skin tones and outfits, the koalas and kangaroos, and also the environment artwork for Pocky Australia.
After introducing Pocky Australia's arrival, we continued working on assets for Christmas 2020.
I illustrated multiple Pocky Cheer Squad characters to be in different windows like an Advent Calendar, cheering Australians on throughout December.
To make things more Australian, I gave Santa Claus a pair of Christmas swimming trunks to wear.
And since it doesn't snow during December in Australia, the environment was decorated with palm trees, with the house based near sunny beaches.
You may find all these illustrations/videos on Pocky Australia's social media pages.