What a Freelance Illustrator in Singapore Can Do for Your Brand Story
- 7 days ago
- 3 min read
Most brands know they need better visuals. Fewer know they need a better story. The ones that figure it out early, the ones that feel human and memorable without trying too hard, tend to have one thing in common: the people behind their visuals understand both art and marketing.
That's a rarer combination than it sounds.
I'm Si Qi, a Singapore-based illustrator and marketing professional with over ten years of independent creative work. Through my studio Laugh and Belly, I've worked with brands including Apple, LANEIGE, MUJI, and The Body Shop. This is what I do, and how it might help you:
Illustration Services That Actually Fit Your Brand
Custom illustration isn't just decoration. It's how a brand signals its personality before a single word is read.
Stock visuals are everywhere. When your campaign uses the same aesthetic as everyone else in your industry, you don't just blend in. You disappear. Handcrafted illustration brings warmth and specificity that generic assets can't replicate.
My illustration work spans:
Brand and campaign illustration for digital and print
Social media content and editorial visuals
Packaging and merchandise design
Character and icon development
Event and experiential visuals
My style is tongue-in-cheek, character-driven, and rooted in a wit that's accessible without being generic. If you want something that feels distinctly yours, that's the starting point.
Creative Workshops for Teams and Individuals
Creativity isn't a personality trait. It's a practice. And most people abandon it somewhere between childhood and their first job.
My creative workshops are designed to bring it back, in a way that's useful for both personal growth and professional work. Whether you're a brand team that needs sharper ideas or an individual who wants to explore illustration for the first time, the format adapts to you.
Workshop formats include:
Introduction to illustration for non-artists
Visual storytelling for marketing and content teams
Brand voice through visuals, translating identity into image
Custom workshops for corporate events and team offsites
These sessions are hands-on, low-pressure, and genuinely fun. No art school background required.
Marketing Consulting with a Creative Lens
Most creative freelancers hand over files and step back. I do things differently.
With a background in marketing management and over a decade navigating both creative and commercial work, I understand how visuals function within a strategy: not just how they look, but how they perform. I've built social media content strategies, managed brand rollouts across multiple sub-brands, and developed campaigns for clients across healthcare, food and beverage, and lifestyle.
What this means for you: the work I deliver isn't just visually strong. It's positioned correctly. It speaks to the right people in the right register, and it fits into a broader marketing picture rather than floating outside it.
Services include:
Brand narrative development
Social media content strategy and creation
Campaign concepting and visual direction
Content audits and brand voice refinement
Why Work with a Singapore-Based Illustrator?
Geography matters more than people think in creative work.
I'm deeply embedded in the Singapore and Southeast Asian cultural context. I understand the references, the aesthetics, the humor, and the sensitivities that shape how audiences here respond to visual content. That local fluency shows up in the work, and it's something you can't brief your way into with an overseas freelancer.
I'm also set up for responsive, collaborative partnerships. You're not waiting across time zones. You're working with someone who's available, accountable, and invested in the outcome.
Clients and Collaborations
Over the past decade, Laugh and Belly has delivered illustration and creative work for:
Apple
LANEIGE
MUJI
The Body Shop
Cultural institutions, government agencies, and independent brands across Singapore
This range means I'm comfortable working at different scales: from a scrappy indie brand finding its visual voice to a global label needing assets that meet professional production standards.
Let's work together
If you're a brand, agency, or organisation looking for illustration, creative workshops, or marketing support with a visual edge, I'd love to hear about your project.
Visit tansiqi.com to see the work, or reach out directly to start a conversation.
Tan Si Qi is a Singapore-based illustrator, creative workshop facilitator, and marketing consultant. She is the founder of Laugh and Belly Creative Services and House of Tembusu, a Singapore pickleball designer brand.
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