Singapore Chinese Cultural Centre x Laugh And Belly
The Singapore Chinese Cultural Centre collaborates with arts and cultural groups and community partners to promote and develop local Chinese culture. Through engaging and accessible content, we hope to nurture greater appreciation of our multi-cultural identity and a stronger sense of belonging.
For this collaboration, I created a series of drinks that are commonly found in Singapore hawker centres. And, to make it more interesting and knowledgable, I picked drinks with special nicknames and meanings to them.
The illustration was featured on their social media pages, website and EDM (email newsletter).
It was really well received by the Singaporean locals.