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SK-II PITERA x VaynerMedia

VaynerMedia is proud to partner with a visionary brand like SK-II and to bring alive a virtual premiere of this magnitude. Whether you’re a sports fan or a music fan, our team put together an unmissable experience that redefines how brands engage with their consumers.

Blending technology, world class athletes and celebrity talent with the message of #ChangeDestiny, we are celebrating the spirit of SK-II and the future of consumer engagement.

Marketing & Production: VaynerMedia

My Roles: Design

Featuring well-known top six (6) Olympic athletes including the world’s most decorated gymnast Simone Biles, world-record swimmer Liu Xiang, two-time Olympic medalist, and table tennis player Ishikawa Kasumi, badminton duo and Olympic gold medalists Ayaka Takahashi and Misaki Matsutomo, surfer Mahina Maeda, and Japan volleyball team Hinotori Nippon.

They each explore what it means to take destiny into their own hands, overcoming societal pressures that often dictate how one should look, act and feel to be perfect.

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